The Scope of Impact: Why I Choose Global Change Over Individual Reach
With over two decades of professional experience that spans B2B, B2C, and entrepreneurial ventures, I’ve had ample time to dissect what truly fuels my passion in the workplace. It comes down to this: I’m drawn to initiatives that have the scale and vision to bring about meaningful change on a global level.
In the B2C arena, there’s a unique kind of satisfaction in knowing you’ve directly improved someone’s life. When I was marketing sportswear for teams, we were selling more than just apparel; we were promoting a lifestyle centred on physical health, resilience, and personal growth. And as a competitive athlete for over a decade, I can vouch for the life-changing impact of these values.
Switching gears to B2B, the scale of impact multiplies. If I assist one individual daily, that accumulates to 365 people annually. Imagine aiding a business that, in turn, benefits a thousand people daily — that equates to 365,000 lives bettered over a year. Now, as I delve into my work at ZeroAvia, the numbers become astronomical. The potential reach extends to hundreds of thousands, possibly millions, and it’s not just people we’re aiding but the entire ecosystem. It’s mind-blowing! It is extremely inspiring!
Of course, both B2B and B2C have their unique merits, but my current lean is towards endeavors that amplify positive change on a grand scale. It’s not just about the numbers; it’s about the breadth of impact that truly matters to me.
And that’s a compelling reason to wake up every morning, don’t you think?
